In today’s world, more and more people are looking for ways to look younger, reverse the effects of aging and to simply perform better as we all age. LifeStyle people are no different. We are all in this Wellness Revolution as economist and Wellness Guru Paul Zane Pilzer wrote in his book, The Wellness Revolution.
On a business standpoint, this is a great opportunity to capture and capitalize on. Let’s face it, building a business is no easy task. It takes risk, audacity and bravado!!! These are the worlds of Robert Koyosaki, one of my favorite mentors. But if you’re up for this challenge, then being part of the wellness industry is a great start. Paul Zane Pilzer calls it the Perfect Storm of Opportunity because the markets, driven especially by the baby boomers will drive this industry to high levels. He calls this industry the next trillion-dollar industry because the aging of the baby boomers. Baby Boomers born between 1946 – 1964 are looking for better ways to reverse the effects of aging, restore a youthful vitality, increase memory capacity and more. They are looking for more natural and non-toxic ways to do this. Hence the Wellness Revolution. Focusing on prevention and simply feeling great! They all have the money and the power to drive this business. Hey, the Gen Xer’s and the Gen Y’s are in this also. Look, today everyone wants to feel great, look great and live well.
There will be a Millionaire explosion. One of the books Paul Zane Pilzer writes is the Next Trillion. He states that the next trillion-dollar industry is the Wellness Industry. Today, Wellness Companies are creating the products Baby Boomers, Gen Xer’s and Gen Y’s are looking for (this includes you!). These products are everywhere. But buyer beware, from the many products out there, which one should you choose? This pertains to health products typically dietary supplements. ( The Wellness Industry also include Gyms, Spa’s, Massage, all the way down to skin care, weight management and dietary supplement products.)
The intelligent consumer of the Wellness Industry will look for the best products they could find. So companies that will survive in the Next Trillion will have scientifically tested wellness products, proprietary which they own (no use to sell products that everyone else has), and they must have unique products. So out of the current 4000 some odd wellness companies participating, by the time The Wellness Industry hits $1 Trillion, there will be about 2000 companies left. However, only about a handful of companies (about 20) will take up 80% of the market share. These companies are the ones with the best products out there. These are the companies you want to work with, that is in fact if you do want to be part of the Wellness Industry.
Paul Zane Pilzer forecasts that there will be 10 Million New Millionaires that will be created between 2006-2016. (yeah yeah, the whole world is in recession, but most wealth is created during the time of recession) Many of these new millionaires participated in the Wellness Industry, and many of the are network marketers. Network Marketing is strongly promoted by Robert Kiyosaki , Paul Zane Pilzer and many others. This industry gives the average individual to start-up a business at low-cost and gives them a chance to build a long-lasting business. Network Marketing is the most effective way of introducing new products and services to the masses. It is also an effective way to earn extra income while the new entrepreneur works his day job and networks his/her way to success.
Now I know you probably have been approached with many Network Marketing companies with many fad products. Yes, there are many! But you as the intelligent person, must do your diligent research before choosing a company that you can believe in and get passionate about. (No use selling a product you don’t believe in and beware of someone promoting you a network marketing company that strictly focuses on business and money-making. Money will come so long as the products are great. Not just good, but GREAT!)
So, many of us in the LifeSyle spirit in general have that entrepreneur spirit. I feel many you will be successful in The Wellness Industry. We the people naturally love to help people and that is what networking is all about. On top of that, we all love our burgers, fries, steak and cheese… you name it! Let’s face it folks, we all need Wellness Products!